So for the last three years I’ve been pinning enthousiastically, resulting in more than 2600 pins on 42 boards. As a creative freelancer in the visual sector I simply cannot afford to ignore such a visually oriented medium. In the Netherlands there are already two million Pinterest users and every year roughly another 400.000 are joining. But older age groups are starting to catch up.

The medium is especially popular among people in their twenties and thirties. Women are, indeed, the majority, but one-third of all pinners is male.

Visualīut on reflection Pinterest appears to have a much more diverse group of users. But apparently as a social medium you’re only taken seriously when you’re used by trendy food vloggers (Instagram), bored adolescents (Snapchat) or populist politicians (Twitter). There is of course nothing wrong with that. The digital pin board is suffering of an image problem: it is thought to be populated primarily by elderly women who use it to exchange knitting patterns. Of all the social media that emerged over the last few years Pinterest doesn’t seem to have a very cool reputation. Next: Psyche Station: living in an asteroid

Pinterest digital art